As I was dodging traffic on 48th and 7th ave in NY, this billboard stood out among the very annoyingly un-green competitors in the neighborhood. I now know its for Kentucky Fried Chicken aiming to change my thinking about it's brand to make room in my mind for a more healthy grilled version. But chicken was not on my mind at 10 AM Sunday morning. But it caught my eye because this has been my mantra lately. When I finally decided to embark on the terrifying path of having my own blog it occurred to me I'm thinking about it instead of doing it. unthink = just do it. I have also been training my thinking to ask the question how can this be better? how can that be improved upon? Its most likely a question every artist asks on a daily basis in an effort to create demand for their ideas and artform. I'm not an artist by trade but I have a great appreciation for this question and I've turned it into a conversation directed internally by giving my thoughts and ideas a voice. Sooo, what was on my mind at that exact moment? That rear car lights (red) should really denote acceleration like a rocket blast and a flashing yellow should be introduced to indicate braking and solid yellow a full stop.
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