I see words as graphic elements replacing images in interesting places. I am trying to coach my artists to think of a topical theme with everyday applications and use their stunning typography to create a pattern or single image with words. I saw these two products in a catalog recently, the dishes simply describing different cheeses, and the rug - well a poster/announcement/ticket stub as a rug? Love it.
So you artists out there, give yourself the assignment of looking in your fridge and your memorabilia drawer for inspiration.
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